The Try Guys cut relations with Ned Fulmer because “we do not see a road ahead.”
Steve Cohn/Steve Cohn/Invision/AP
Ned Fulmer, one of The Try Guys, was fired after admitting to cheating on his wife, Ariel Fulmer, with a Try Guys employee.
“Family should have always been my priority, but I lost focus and had a consensual workplace relationship,” Fulmer said. “I’m sorry for any pain my actions have caused to the guys and the fans but most of all to Ariel. The only thing that matters right now is my marriage and my children, and that’s where I am going to focus my attention.”
The show, in which four males try out for the first time things like colonics, wig manufacturing, and tap dancing, has recently broken relations with Ned Fulmer, saying in a statement, “We do not see a way ahead together as a consequence of a thorough internal assessment. We appreciate your assistance as we negotiate this transition.”
What exactly are The Try Guys?
During their time at BuzzFeed, former staffers Fulmer, Eugene Lee Yang, Keith Habersberger, and Zach Kornfeld founded The Try Guys. In 2014, they released their first video in which they tried on women’ underwear for the first time.
On the BuzzFeed YouTube channel, their videos received approximately 100 million views. In 2018, the trio quit the outlet to launch their own production company and YouTube channel. They have around 2.2 billion views and 7.8 million subscribers on their standalone channel.
Ariel Fulmer starred in multiple DIY videos with her husband, as well as in the group’s “Try Wives” series.
‘An era has come to an end.’
Devin Lytle, a former BuzzFeed producer for the show “Lady Like,” which she described as a female version of “The Try Guys,” called Fulmer’s departure “the end of an era.”
“BuzzFeed was kind of pioneering different formats of what became popular, and a lot of it was done through experimentation,” she explained. “And The Try Guys … were really on the cutting edge of a lot of that.”
In a post on Instagram, Ariel Fulmer wrote, “Thanks to everyone who has reached out to me — it means a lot. Nothing is more important to me and Ned than our family, and all we request right now is that you respect our privacy for the sake of our kids.”
Lytle also stated that she thought BuzzFeed employees were pigeonholed into establishing an online persona at the time, and Fulmer built a brand image as a supportive husband.
“I believe what really struck people was the fact that Ned presented himself as the family person, the wife guy,” she added. “And I think that’s what’s so stunning about… the truth that’s come out about this connection.”
The Try Guys, known for their enthusiasm to try everything, have produced movies in which they do anything from trying out labor-pain simulators to attempting Alaskan dog sledding and parallel parking 18-wheeler trucks to getting nail extensions. The Try Guys’ YouTube channel currently has 7.8 million subscribers.
“Guys Try Ladies’ Underwear for the First Time,” one of their first videos while at BuzzFeed, became viral in 2014 and now has over 22 million views. The group was featured in the documentary film “Behind the Try” and wrote the best-selling book “The Hidden Power of F—-ing Up.”
The Try Guys have also secured a Food Network show, “No-Recipe Road Trip With the Try Guys,” produced by Beyond Productions, which will premiere on the TV network and Discovery+ in August 2022. The Try Guys, which stars all four members, put their culinary skills to the test by recreating signature menu dishes in restaurants across the country – without any recipes or other guidance. The individual Try Guy with the best successful meal, as determined by a local chef and a guest judge, will have his dish placed on the restaurant’s menu.