Promote your YouTube channel is the fastest way to reach more viewers and gain thousands of subscribers.
Promoting your YouTube channel is the fastest way to reach more viewers and gain thousands of subscribers. Here’s a complete guide for new creators!
Does YouTube support new channels, or does it only support well-known, popular ones?
This topic is frequently posed by small creators, and with good reason. You’ll be glad to know that YouTube does, in fact, support smaller channels if you fall into that category! At initially, it might occur through titles and keywords rather than video recommendations, but it does occur.
In any case, don’t let YouTube handle everything. There are effective strategies to market your YouTube channel, including improving your videos, working with others, and networking through comments on YouTube.
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The Best Ways to Promote a Small YouTube Channel
Are you prepared to launch your YouTube career? You ought to have already taken care of two things, at the very least:
- Understanding your YouTube niche/audience
- Knowing the YouTube keywords you want to target
Here’s how to market your YouTube channel for free if you’re skilled in both of these areas.
1. Create a Strong Channel Description
Simply describing your channel is one of the simplest methods to advertise it. Describe your YouTube specialty, the kinds of videos you produce, and most importantly, what subscribers get from watching you. Additionally, adding a few keywords will help your channel appear higher in YouTube search results.
Take Rix Flix as an illustration. The channel description for this theme park channel includes terms like “Universal Studios” and “Florida.” Additionally, they appropriately summarise the channel’s objectives.
2. Construct intriguing video titles
Write captivating names for your channel that viewers won’t be able to ignore. The finest titles typically evoke our most powerful emotions, such as fear, want, and curiosity.
Here are a few instances:
- The stock market’s “Dark Side (Protect Your Money Now)” inspires fear.
- “What You’re Doing Wrong in the Dating Scene” is what you desire.
- “How Being Rejected by Harvard Changed my Life” piqued our interest.
When writing titles, the first challenge is to create emotional intrigue. Try putting pertinent keywords close to the beginning of your phrase after that. This aids YouTube’s algorithm in comprehending your content and promoting it to the appropriate audience.
3. Compose precise video descriptions
Every YouTube video needs a description, just like your channel does. Your chances of getting clicks, views, and watch time increase with how well you describe your material to users (and the algorithm).
But creating a compelling explanation takes skill. The correct keywords should be used, and your material should sound interesting. Beyond that, though, you should aim for the ideal word count – neither too many nor too few.
Put your finest keywords and adjectives within the first 100 characters as a general rule to ensure that viewers see the most relevant information right away.
4. Include hashtags in your videos
YouTube hashtags make it easier for people to find your videos, which gradually increases the number of people who see your material. When you focus on the appropriate themes, it definitely works and is an underutilised method of increasing views.
So, how does everything fit together? Viewers visit the official hashtag page for a certain topic when they click a hashtag. For instance, #babysongs offers numerous videos of children’s nursery rhymes.
A hashtag page featuring you can give your work a tonne of attention, especially if it is near the top. Simply add pertinent hashtags to your title and description to complete the task!
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5. Create Gorgeous YouTube Thumbnails
On YouTube, the importance of thumbnails cannot be emphasised. People are more compelled to click on them out of pure curiosity the more engaging they are.
Here are some best practices for thumbnails:
- Use images related to the video’s topic.
- Create a design that’s simple and easy to understand.
- Add some text that explains the video.
- Create harmony between the thumbnail and video title.
- Use a thumbnail style that matches your niche.
It’s crucial to heed that last piece of advise. Although MrBeast can have a vibrant, exciting thumbnail (because he makes challenge videos)…
6. Promote your YouTube channel on other websites
You may use a single video to promote other materials, did you know that? Cross-promotion is what it is called, and YouTube cards and end screens are the ideal tools for doing it.
A video may have YouTube cards at any time. They are used to suggest other videos, and the recommended content typically relates to the current subject. A card directing viewers to a video about YouTube monetization might be used by the creator when discussing that topic.
In the final 5–20 seconds of a video, interactive end displays can be seen. Although there are many things you can add to an end screen (a subscribe button, a website link, etc.), the ideal choice is to suggest watching one more video. In this manner, viewers can just click the next video.
7. Create playlists on YouTube
Although you would believe that playlists are just useful when someone is surfing your channel, they actually serve much more purposes. YouTube search truly provides the majority of the value!
Look at the average YouTube search results page. You’ll see that there are four different content kinds you may use to filter the results: videos, channels, films, and playlists.
So start creating playlists if you want more people to find your channel!
8. Run live YouTube streams
Did you know that YouTube heavily promotes live streams? Live videos have their own section, and it might not be as difficult as you think to be featured there. After all, the gaming section recently highlighted a live broadcast with 5,000 spectators.
You also don’t need to have flawless live feeds. By being approachable, interesting, and entertaining, you can gain an audience.
9. Work together with other artists
A YouTube collaboration can never be too soon if you have a sizable following. It’s the best kind of advertising since you may collaborate with a creator who will mention you in their films.
But any old collaboration won’t help you flourish. To ensure you get what you require, consider the following advice:
- Find creators on your level (in terms of subscribers).
- Collaborate with people in your niche.
- Brainstorm video ideas before sending collab emails.
- Pick a video collab style (in person, remote, etc.).
- Set a realistic date to publish collabs.
- Promote each YouTube collaboration.
10. Participate in the Community Tab on YouTube.
You may advertise your channel without leaving YouTube by using the Community tab. You can interact with viewers and non-viewers on this social network in fascinating ways. You can generate discussions that are important to your audience by creating polls, sharing GIFs, and doing so.
Because polls can become popular with tens of thousands of votes, we’re calling this a promotion strategy. And as we already mentioned, YouTube also displays Community postings to people who are not viewers.
Despite 29% of respondents to a recent poll said they don’t watch our films, YouTube nevertheless recommended our poll to them!
11. Comment on other YouTube videos.
Making folks inquisitive enough to visit your channel is easy to do by leaving comments. Who is this individual commenting on every video from my favourite creator, they’ll wonder. Let me investigate them.
Commenting on topics related to your area is the cardinal rule for this tactic. So if you run a gardening channel, start building relationships with other content producers there. To let other like-minded viewers know you exist, leave a comment on their films expressing what you enjoyed or agreed with.
12. Use social media to advertise your channel.
Outside of YouTube, there are some excellent places to advertise your channel. Some of those programmes and websites are as follows:
- Facebook groups
- Instagram Stories
- Reddit communities
- Discord servers
- TikTok
These are the greatest YouTube channel promotion apps, however it helps to understand what each community is like. What topics are discussed there, and even better, how do the conversations develop? Knowing this will enable you to produce material in the most appropriate manner for those users.
What is the culture like, too? Do people share memes, talk politics, make jokes, or offer life hacks online? In light of all of this, you can tell if a platform is appropriate for promoting your films.
13. Embed Videos on Your Website
Do you maintain a blog or a business website? If so, you might want to try embedding some YouTube videos on your site’s various pages.
Consider the page’s general theme while selecting which movies to embed. Your video should provide additional context that clarifies the page’s main points for viewers.
You can insert the following, for instance:
- A tutorial explaining how something works
- A documentary of your adventures (travel, nature, gardening, etc.)
- A product testing video that supports a written product review
- A video Q&A
14. Draw Attention to Your Channel with YouTube Shorts
YouTube Shorts can help you obtain views on long-form videos as a result of an algorithm upgrade. However, how does this operate?
Assume someone has seen your short, which has received 100,000 views. YouTube proposes a lengthier video from your channel to the same viewer because it’s so popular. Several elements, including the video’s title and thumbnail, can influence whether someone clicks or not. However, generally speaking, you have the chance to move viewers from one location (YouTube Shorts player) to another location (long-form videos on your channel).
So, if you haven’t already, start using YouTube Shorts to increase your views.
15. Participate in YouTube Trends and Challenges
When they want to fast grow their channel, many artists latch onto popular YouTube videos. It’s one of the finest ways to become known in 2023, especially if you’re a little creator with no name recognition.
The most important thing to keep in mind is that not all trends are worthwhile. It will be challenging to convert those chance visitors into a true audience because some of them will be well outside your niche. There will be risky challenges and challenges that don’t fit with your personal views.
Make sure the trend helps your channel before you join in. You can use this article to research popular subjects for your films.
16. Post Videos Consistently
Although maintaining a posting schedule can be challenging, it is a guaranteed way to keep readers interested. Their awareness of your channel grows as they watch more of your content. They watch your videos and interact with your material more as they think more about your channel.
Thus, sometimes simply turning up is the finest marketing strategy you can do!
17. Ask Viewers to Promote Your Channel
Ask your audience to help you advertise your channel as a final step. Asking viewers to like, subscribe, and share your films only takes ten seconds, so the effort is totally worthwhile! People are reminded that you need their support through these calls to action.
Channel Promotion: You Have TONS of Options
Now that you know the best ways to promote a YouTube channel, here’s how to skyrocket your views in 2023.